Dalesbred is committed to protecting your privacy and security. This Privacy Statement applies to the use and processing of personal information collected and used by Dalesbred.
By using Dalesbred website, mobile applications or otherwise providing your personal information to Dalesbred, you agree to the collection, use and sharing of your information in accordance with this statement.
Please read this Privacy Statement carefully, should you have any queries in respect of this statement or our use of personal data, please contact our data protection officer here: firstname.lastname@example.org.
Information we collect
We may collect information about you from a variety of sources. This includes information we collect directly from you; information we collect when you visit our sites, view our online content or use our mobile applications or other services; and information we collect about you from other sources.
Information we collect directly from you
We collect information directly from you when you instruct us, place an order directly with us, create an account on our websites, call or email us, or otherwise provide information directly to us. The following are examples of information we may collect directly from you:
- personal details – Name, Email address, Postal address, Telephone and/or fax number;
- demographic information;
- financial information (such as a credit card) and bank account details and/or
- future communication preferences.
Information we collect when you visit our sites, view our online ads or promotions, or use our mobile applications or other services
- information about your device browser and operating system;
- IP address;
- web pages you view;
- links you click and/or
- information about the way you use the application.
Information Dalesbred collects from other sources
We may obtain information about you from other sources, including publicly available sources, social media platforms or referral agents, etc. Examples of information we may collect from other sources are:
- personal details – Name, Email address, Postal address, Telephone and/or fax number;
- demographic information and/or
- publicly observed activities or information made available by you to the public, such as blogs, videos, internet postings, and user generated content.
How Dalesbred uses this information
The information we collect may be used to provide you with products, offers and services, to deliver to you advertisements, offers or other content tailored to your interests, and to conduct other Dalesbred business operations. We may use the information we collect to:
- answer questions or respond to your requests;
- develop new products and services;
- create and manage your account;
- protect against or identify possible fraudulent transactions;
- send you email and/or postal messages with information about Dalesbred brands and other content we think may be of interest to you;
- telephone you about our brands and other content we think may be of interest to you;
- provide Marketing tailored to your interests, including interest-based marketing;
- allow you to participate in social sharing on our websites;
- analyse the use of, and develop, our products, services and marketing and
- enforce our Terms and Conditions and otherwise manage our business.
Dalesbred will only process your information in pursuance of our legitimate interest if we receive any requests related to, for example, a product or service, a call-back, or specific marketing materials; we will use your personal information to fulfil your request. Where we need to manage your account and protect you against or identify possible fraudulent transactions, we will do so in accordance with our legal obligation placed on us under law. We will seek consent from you if we need to process your data for solely identified purposes. To ensure meaningful consent is obtained from you, Dalesbred will provide you with reasonable notice ensuring that your consent is provided on an informed basis.
We will never sell your personal information to marketers outside of Dalesbred. We may contact you with information about our partners, or third party products and services, but these communications will come from ourselves and will usually be incorporated in our own marketing materials.
Third-party service providers
We engage third-party service providers to perform a variety of business operations on our behalf. In so doing, we may share your personal information with them. We provide our service providers with only the personal information they need in order to perform the services we request, and we contractually require that they protect this information appropriately and not use it for any other purpose.
For example, we may rely on a third-party service provider to:
- carry out your service requests and answer your questions;
- host our sites and deliver our email or other communications;
- analyse our data, sometimes combined with data from other sources, to send you communications;
- carry out research and analyse data to improve our products, services and sites and/or
- perform other services that we request.
Where permitted by law, we combine personal information about you that Dalesbred has collected, with personal information about you that a business partner has collected so we can jointly send tailored promotional communications to you. In such instances, our business partner will not be permitted to use Dalesbred data or the combined data for its own, independent marketing purposes. Our service provider will only be allowed to use the combined set of information to send you joint communications that we hope will be of interest to you. If you prefer not to receive these joint communications, you can always opt out by following the instructions provided in any such communication or through this Privacy Statement as indicated above.
For a list of third party service providers, please contact email@example.com.
We may transfer or otherwise process your personal information:
- to protect, defend or exercise the rights and property of Dalesbred (including enforcing our Terms and Conditions) and/or
- when required by law and/or government authorities.
Personal Information Retention Period
We will only use and store information for as long as it is required for the purposes it was collected for. We will retain Personal Information for the period necessary to fulfil the purposes outlined in this Privacy Statement, unless a longer retention period is required or permitted by law.
We give you choices about how we communicate with you.
You can stop receiving promotional email messages from Dalesbred by following the opt-out instructions provided in any such message you receive.
You can stop receiving promotional postal mail from Dalesbred by following the opt-out instructions that may be included within those communications.
You can also stop receiving promotional email or postal communication through this Privacy Statement.
PLEASE NOTE: We will honour your request to stop receiving promotional email and postal messages from Dalesbred as practicable. However, we may continue to send you service-related communications. We may keep information for record keeping to ensure we fulfil your request not to send particular types of messages.
You and your information
To the extent provided for by applicable law, you have certain rights in respect of the management of the personal data we hold about you.
We take steps to keep your personal information accurate.
To the extent provided by applicable law, you have the right to request rectification of your personal data; to obtain restriction of the processing of personal data; to object to the processing of personal data (including direct marketing) and to data portability. To exercise any of these rights, please contact us as described below.
Where you have provided consent for our processing of your personal data, you may withdraw that consent at any time by contacting us as described below. We will cease processing your personal data as soon as reasonably practicable following our receipt of your withdrawal.
If you consider that we have processed personal data in violation of applicable law, please contact us as described below. If you consider that we have processed personal data in violation of applicable law and failed to remedy such violation to your reasonable satisfaction, you may also lodge a complaint with a supervisory authority (e.g. the Information Commissioner in the UK).
Cookies and Other Technologies
Dalesbred and our third-party service providers use a variety of technologies to assess how our sites or mobile applications are used, to personalise your experience and to deliver you marketing, including online content, tailored to your interests. Some technologies we may use include the following:
A cookie is a small file placed on your device when you visit a site that can be understood by the site that issued the cookie. We use the information collected by cookies to remember who you are to log you in and your preferences, to provide you advertisements, offers or other content tailored to your interests and to assess how our sites are used. You can accept or decline cookies through your browser settings. To learn more, please look at the cookie settings available in your specific web browser(s). Please note, however, that without cookies you may not be able to use all of the features of our Sites or other websites and online services.
We may use third-party web analytics services on our Sites, such as those of Google Analytics. These service providers help us analyse how visitors use the Sites. The information obtained for this purpose (including your IP address and other information collected by automated means) will be disclosed to or collected directly by these service providers.
The providers of third-party plug-ins and widgets on our Sites, such as embedded videos and social media sharing tools, may use automated means to collect information regarding your use of the Sites and your interactions with the plug-ins and widgets. We may also receive information you have made available to those third party services, including the geographic location of your mobile device and other information about you (such as name, email address, gender, locale, time zone, languages, social media profile URL, personal website URL, biographical information, birthday, photo, list of devices, education history, work history, hometown, interests, current city, political views, favourite athlete and teams, relationship status and information, religion, name of significant other, and certain security settings information) and your contacts on those services. This information is subject to the privacy policies or notices of the third party providers of the plug-ins and widgets.
Links to Third Party Sites and Social Media
Dalesbred sites may include links to third-party sites. Dalesbred does not control these third-party sites, and we encourage you to read the privacy statement of every site you visit.
Social Networks and Third-Party Plug-ins
Our websites may include plugins from social networks or other third parties. An example of a plugin is the Facebook “Like” button. Where legally permitted, these plugins may communicate with and send information to the party that provided the plugin, even if you do not click on the plugin. This information may include your IP address, information about your browser and device, and the address of the web page you are visiting on our site. Loading, using or clicking the plugins may also place, read and transmit cookies. These cookies may contain a unique identifier the social network or third party assigns to you. The loading, functionality and your use of the plugins are governed by the privacy statement and terms of the party that provided the plugin.
Social Network and Third-Party Login
Our websites may allow you to log in using a social network or other third-party account. An example of a third-party login is “Log in with Facebook.” Logging into one of our sites with your social network or other third-party account may allow us to gather information that you give us permission to access from that social network or third party. The login feature may also transfer information to the social network or third party, such as your username and password, to authenticate you. The social network or third party may also automatically collect information such as your IP address, information about your browser and device, and the address of the web page you are visiting on our site. The login feature may also place and read cookies from that third party that may contain a unique identifier the social network or other third party assigns to you. The functionality of and your use of the login is governed by the privacy statement and terms of the party that p rovided the login functionality.
User Generated Content
Please remember that any information you submit or post as user-generated content to Social Media sites become public information. You should exercise caution when deciding to disclose your personal, financial or other information in such submissions or posts. Dalesbred cannot prevent others from using such information in a manner that may violate this Privacy Statement, the law, or your personal privacy and safety. Dalesbred is not responsible for the results of such postings.
Dalesbred is committed to keeping personal information secure. We have implemented technical, administrative and physical procedures designed to protect personal information from loss, misuse or alteration.
We limit access to personal information to those who have a business need. We keep personal information only for so long as deemed reasonably necessary.
We may transfer the personal information we collect about you to recipients in countries other than the country in which the information originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to recipients in other countries: (i) we will perform those transfers in accordance with the requirements of applicable law; and (ii) we will protect the transferred personal information in accordance with this Privacy Statement.
We have implemented a General Data Transfer Agreement, procedures and controls to help ensure that personal information is protected no matter what country it is stored in or transferred to. Please contact firstname.lastname@example.org for a copy of the GDTA.
Our Sites are not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on our Sites.
Links to other websites and apps
Our Sites may provide links to other websites and apps for your convenience and information. These websites and apps may operate independently from us. Linked sites and apps may have their own privacy notices or policies, which we strongly suggest you review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.
Updates to our Privacy Statement
We will post changes to this Privacy Statement and indicate the effective date when this Privacy Statement is updated. If we make any material changes to this Privacy Statement, we will notify you by sending an e-mail to the e-mail address you most recently provided us or by posting notice of the changes on this site.